The password managers, ranked
Each count is a video whose own text names the brand as its sponsor.
| Password manager | Sponsored videos | Channels | Channel it booked most |
|---|---|---|---|
| NordPass | 25 | 19 | Christopher Lawley, 3 |
| Bitwarden | 12 | 6 | 9to5Google, 3 |
| Keeper | 11 | 5 | Mike Dee, 7 |
| 1Password | 11 | 7 | Pete Matheson, 3 |
| Dashlane | 9 | 3 | NetworkChuck, 6 |
| Proton Pass | 5 | 3 | David Bombal, 3 |
NordPass has its link in 153 tech videos, and 25 of them say it sponsored the video. VPNpro, CoolTechZone and Cybernews carry that link in 20, 15 and 14 videos.
NordPass stopped and two others started
- NordPass sponsored 14 videos in 2023, 3 in 2024 and 1 in 2025. Our data holds none in 2026, though 34 videos that year still carry its link.
- Bitwarden has 8 in 2026, from May 25 to September 18, on 9to5Google, 9to5Mac, TechnicallyAlex and Switch and Click.
- Proton Pass has 5, all since November 30, 2025. David Bombal, with 3,120,000 subscribers, ran 3 of them.
“A big thank you to Bitwarden for sponsoring a portion of this video and for supporting the channel!”
video description, May 2026
Two managers live on one channel
- Mike Dee, with 1,130,000 subscribers, has run 7 of Keeper's 11 reads, from September 2023 to February 2025.
- NetworkChuck, with 5,450,000 subscribers, ran 6 Dashlane reads from October 2022 to December 2024. Those 9 Dashlane videos have 13,797,274 views.
- NetworkChuck also ran one Keeper read on November 19, 2024, between Dashlane reads in August and December.
- Pete Matheson ran 1Password on 3 videos, among them Switching to iPhone from Android in 2025 and Pixel 10 Pro, First 30 Things To Do.
21 of the 73 videos sit on channels over 1,000,000 subscribers, and 37 on channels under 500,000.
What a password manager brand can take from this
- Book the setup video. Pete Matheson's 1Password reads and TechnicallyAlex's Bitwarden read sit on videos about setting up a phone.
- Rebook one channel. Mike Dee went 7 reads deep with Keeper.
- Ask whether the link is a paid read. 128 of NordPass's 153 link videos say nothing about a sponsor.
- Check who is booking now before you copy a list: NordPass has none in 2026, Bitwarden has 8.
Our page on VPN YouTube sponsors shows the same gap between a link and a paid read, and data removal services shows how three more privacy brands buy channels. Tech YouTubers brands sponsor year after year lists the longest runs.