The data removal services, ranked
| Service | Sponsored videos | Channels | Channel it booked most |
|---|---|---|---|
| Aura | 144 | 61 | TechTual Chatter, 22 |
| DeleteMe | 122 | 26 | Shannon Morse, 32 |
| Incogni | 80 | 50 | AppleTrack, 9 |
| EasyOptOuts | 6 | 1 | Techlore, 6 |
| Cloaked | 4 | 4 | One each |
We count a video only when its own text names the service as the sponsor.
Aura sells identity theft protection with data broker removal in it.
Incogni pulled ahead in 2026
| Year | Aura | DeleteMe | Incogni |
|---|---|---|---|
| 2022 | 13 | 1 | 2 |
| 2023 | 32 | 22 | 3 |
| 2024 | 49 | 37 | 14 |
| 2025 | 30 | 31 | 24 |
| 2026 to November 8 | 19 | 31 | 37 |
Aura peaked in 2024. In 2026 so far, Incogni has the most of the three.
Three ways to buy the same category
- DeleteMe goes deep. 122 videos on 26 channels, and 14 of those channels ran more than one. Shannon Morse ran 32 in 22 different months, July 2023 to October 2026. Two Bit da Vinci ran 17 in 14 months, with 7,359,049 views.
- Incogni goes wide. 80 videos on 50 channels, and 36 of the 50 ran one. AppleTrack is its keeper, with 9 in 9 different months since September 2023.
- Aura leads with a free trial. 132 of its 144 reads offer 14 days free. Its most watched read sits in Integza's rocket engine video, with 5,750,956 views.
The other two lead with money off: 69 of Incogni's 80 reads give 60% off, and 90 of DeleteMe's 122 give 20% off.
“Keep your personal data safe from online data brokers! Use my exclusive promo code SNUBS for 20% off”
video description, OnePlus Watch 3 review, March 2025
When two services share a channel
16 of the 124 channels ran reads for two or more of these services.
SpaceRex ran 9 DeleteMe reads from June 2023 to December 2024, and 5 Aura reads from January 2024 to October 2025.
“We set the category and the time window, so you won't see your creator with a competitor next week.”
from his answers to brands
What a privacy brand can take from this
- Pick a lane: a few privacy channels again and again, or many tech channels once.
- Lead with one clear offer, a free trial or a percent off, and keep it the same on every channel.
- Write your category into the contract, with an end date.
VPN brands sell to the same buyer; see VPN YouTube sponsors. The longest runs in tech are on tech YouTubers brands sponsor year after year.