How fast AI sponsorships grew
| Year | AI app videos | All sponsored tech videos | AI share |
|---|---|---|---|
| 2023 | 8 | 2,232 | 0.4% |
| 2024 | 19 | 3,309 | 0.6% |
| 2025 | 166 | 6,225 | 2.7% |
| 2026 to November 5 | 444 | 7,080 | 6.3% |
We count a video only when its own text names the AI app as the sponsor.
The AI apps that sponsor tech channels most
| AI app | Sponsored videos | Channel it booked most |
|---|---|---|
| Higgsfield | 162 | Malva AI, 44 |
| Wispr Flow | 80 | HowToMen, 7 |
| Invideo | 46 | AI Samson, 7 |
| Pippit | 36 | Digital Creator AI, 3 |
| Abacus AI | 33 | Daniel / Tech & Data, 12 |
| Plaud | 30 | Kit Betts-Masters, 4 |
| HeyGen | 27 | AI Samson, 3 |
| Gamma | 26 | Digital Creator AI, 3 |
| Fish Audio | 26 | TOMMY YIPXYZ, 6 |
Three ways AI apps buy YouTube
- Higgsfield buys AI tutorial channels, over and over. Its first sponsored tech video came in October 2025, and 157 of its 162 came in 2026. Malva AI ran 44 Higgsfield videos from February to November 2026, AI Samson 15 and AI Workshop 14.
- Wispr Flow buys the big tech channels. Its 80 videos have 17,952,738 views, the most of any AI app here. Unbox Therapy ran 3 Wispr Flow reads from June to October 2026, and Gamers Nexus and Linus Tech Tips ran it too.
- Tasklet bought one show. It put 22 reads on the Cognitive Revolution podcast, in 8 different months from October 2025 to October 2026.
Higgsfield's 162 videos have 5,852,052 views. Wispr Flow got three times the views from half as many videos, on bigger channels.
What to check before you book an AI channel
“If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.”
from his answers to brands
- Read the channel's sponsor lines from the last six months and count the other AI apps in them.
- Look for an app that came back, and an app that ran once and stopped.
- Give each channel its own link or code, so you see which ones bring paying users.
The full list of brands that sponsor tech creators is on our brands page.