Tech influencer marketing questions
How do brands find tech influencers?
We start with creators whose followers are your kind of buyer, then check how often brands came back to sponsor them again. We also check that the comments come from real fans, not bought followers, and we see the repeat bookings across 58,905 sponsored tech videos in our data.
Which brands sponsor tech influencers?
In our data, 12,519 brands have sponsored tech creators on YouTube. Hostinger leads with 1,405 sponsored videos, then PCBWay with 852, Brilliant.org with 787 and NordVPN with 761. The full ranked list is on our brands page.
How much do tech influencers cost?
Every creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
Who are the top tech influencers for brand deals?
The ones brands book again and again. In our data, UFD Tech has 470 sponsored videos, Luke Miani 239, Cybernews 198 and Linus Tech Tips 162. The full ranked list is on our influencers page.
Do we have to commit to a big budget?
No. We start with a three-month plan with five ambassadors, because a one-time post is hit or miss. When fans see you again and again, they believe the creator really likes your product.
We've paid influencers before and got no sales.
Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost per sale.
Can you promise results?
No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.
Can we see the content before it goes live?
Yes. If you're a brand with strict rules, we'll even help you write the content plan and make sure it follows every rule. We review every single ad before it goes live.
Which platforms do tech creators work best on?
We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too, and LinkedIn is great for B2B products.
Can you find creators for a very specific kind of tech?
Yes, that's exactly where we add the most value. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.
Will our creators promote our competitors?
No. Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.
How do you track it?
We use coupon codes and tracking links, and we follow every sale through them. Then we run a dashboard that shows your views and how much money you make for every thousand views. If you use Shopify, we plug right in.
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We're a tech influencer agency. We find the tech creators your buyer already watches, track each one with a code, and run the best videos as ads.