Tech Influencer MarketingA division of Influencer Advisory

For heads of marketing and CMOs at gadget, software and app brands

Tech influencer marketing that makes creators your main sales channel

We're a tech influencer agency. We find the tech creators your buyer already watches, track each one with a code, and run the best videos as ads.

DIY Perks for FlexiSpot, Standing desks, sponsored YouTube video, 4,494,934 views
DIY Perks for FlexiSpot Standing desks, sponsored YouTube video, 4,494,934 views
JerryRigEverything for dbrand, Phone cases, sponsored YouTube video, 7,686,144 views
JerryRigEverything for dbrand Phone cases, sponsored YouTube video, 7,686,144 views
PhoneBuff for Anker, Chargers, sponsored YouTube video, 3,704,865 views
PhoneBuff for Anker Chargers, sponsored YouTube video, 3,704,865 views

Who we work with

Brands that sell to people who buy, build with and review gadgets, software and the tools they work on. You run marketing there, as head of marketing, CMO or founder, and you want tech influencers to become a main sales channel, not a side one.

Gadgets and hardware

Chargers, phone cases and skins, PC parts, cameras, standing desks

For example

Software, apps and AI tools

Web hosting, coding courses, developer tools, AI apps

For example

  • Hostinger
  • Boot.dev
  • JetBrains
  • GitHub
  • CodeRabbit
  • Wispr Flow

Privacy, security and connectivity

VPNs, data removal, password managers, travel eSIMs

For example

Tech influencer integrations

Sponsored videos by tech creators, most watched first. Each one is the moment the product comes in.

  • JLaservideo for NordVPN, a still from the sponsored video on vpn app
    VPN app

    JLaservideo for NordVPN

    A VPN read inside a wall climbing suit build. 19,076,318 views

  • DIY Perks for ASUS, a still from the sponsored video on laptops
    Laptops

    DIY Perks for ASUS

    The laptop beside a water cooled PC build. 5,336,507 views

  • Restore Technique for PCBWay, a still from the sponsored video on circuit boards
    Circuit boards

    Restore Technique for PCBWay

    A custom board for a handheld PS4. 4,386,238 views

  • Linus Tech Tips for Saily, a still from the sponsored video on travel esim
    Travel eSIM

    Linus Tech Tips for Saily

    An eSIM app shown during a PC build. 3,907,234 views

  • Tom Stanton for Micro Center, a still from the sponsored video on pc parts store
    PC parts store

    Tom Stanton for Micro Center

    The graphics card aisle for a rail launcher build. 3,103,346 views

  • Switch and Click for Casetify, a still from the sponsored video on phone cases
    Phone cases

    Switch and Click for Casetify

    Two new cases shown on a SteamOS test. 2,955,300 views

  • Linus Tech Tips for UGREEN, a still from the sponsored video on home servers
    Home servers

    Linus Tech Tips for UGREEN

    A six bay storage server set up at home. 2,807,801 views

Brands that sponsor tech influencersTop tech influencers

What brands get

Not one review. Your buyers seeing your product again and again, from tech creators they trust, with every customer tracked.

58,905sponsored videos
3,993tech creators
12,519brands
7.1 billionviews on those videos

Our own count of sponsored YouTube videos, as of 2026-10-29.

01

Creators who keep coming back

Jowua has 162 sponsored videos from just 15 creators, and Sentry has 148 from 17. One trusted creator, again and again, beats a hundred one-off reads.

02

A bench of creators, not one face

UGREEN has 402 sponsored videos across 217 creators, and Anker has 303 across 159. We build that kind of roster for you.

03

Your best videos become your ads

After testing, we get the rights to run the top creators' videos as Meta and TikTok ads from their own accounts.

04

You see what each creator brings in

Every creator gets a coupon code or a tracking link, so you see the customers each one brings and how many keep buying.

Working with us, step by step

  1. 1

    We learn your brand

    We learn your value propositions and how you want the product framed. We also study competitor integrations: which ones performed well, which fell flat.

  2. 2

    We map your audience

    We confirm where you sell and ship, then map your audience against creator data, down to the kind of buyer you sell to.

  3. 3

    We present the creators

    We present a set of tech creators that fit. After you approve them, you get a finalized roster and plan.

  4. 4

    We brief and review

    We bring your value propositions into every creative brief, and we review every single ad before it goes live.

  5. 5

    We measure every creator

    We set up tracking with a coupon code or a UTM link, so you see exactly how many customers come in through each creator, and how many keep buying.

  6. 6

    We scale the winners

    After the first three months, we take the top performers and run their videos as Meta and TikTok ads.

For most tech brands, influencer is a side channel

2.5-3%of the marketing budget goes to influencer

Influencer marketing gets roughly 2.5 to 3% of the marketing budget (eMarketer), even though it can bring the best conversions, the best leads, and brand value that lasts.

Tech brands tell us the same three things.

“We keep paying more for the same results”

Why it happensEvery review or integration needs a flat fee, and creators only post when they are paid.

“A few creators bring in almost all our sales”

Why it happensThey've already used up the reviewers they know, the new ones cost too much or don't perform, and every launch feels like starting from zero.

“Influencer is still a side channel next to Meta and search”

Why it happensThey want it to become a main way to win customers at a lower cost, and it never gets big enough to matter.

What typical influencer marketing looks like

  • Thousands of cold outreaches to every channel with "tech" in the name.
  • Onboarding creators only to find most of them don't perform.
  • One unboxing, then on to the next influencers after three months of wearing out their audience.
  • The relationship never gets past a single paid read, and that's why influencer stays a side channel.

Why work with us

We know who tech brands book

We track 58,905 sponsored videos from 3,993 tech creators, so we see which creators brands come back to.

01

One system, not one campaign

We don't just run a regular campaign on retainer.

02

We work with your team

We install the systems and teach them to your team, so over time you can scale it in house.

03

Every platform, picked for the product

YouTube is usually the best for conversions, and LinkedIn is great for B2B software.

04

Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.

Influencer Advisory logoInfluencer Advisory

A division of Influencer Advisory

Tech Influencer Marketing is the tech division of Influencer Advisory, the influencer marketing agency that builds creators into a sales channel. Same team, same systems, built for brands that sell gadgets, software and apps.

Questions brands ask us

How do brands find tech influencers?

We start with creators whose followers are your kind of buyer, then check how often brands came back to sponsor them again. We also check that the comments come from real fans, not bought followers, and we see the repeat bookings across 58,905 sponsored tech videos in our data.

Which brands sponsor tech influencers?

In our data, 12,519 brands have sponsored tech creators on YouTube. Hostinger leads with 1,405 sponsored videos, then PCBWay with 852, Brilliant.org with 787 and NordVPN with 761. The full ranked list is on our brands page.

How much do tech influencers cost?

Every creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.

Who are the top tech influencers for brand deals?

The ones brands book again and again. In our data, UFD Tech has 470 sponsored videos, Luke Miani 239, Cybernews 198 and Linus Tech Tips 162. The full ranked list is on our influencers page.

All 12 questions

Book a call

We're a tech influencer agency. We find the tech creators your buyer already watches, track each one with a code, and run the best videos as ads.