What do views look like by channel size?
Each row is the sponsored videos on channels of that size, counted when the video's own text names the brand as its sponsor.
| Subscribers | Videos | Channels | Median views | Middle half of videos | Median views per 100 subscribers |
|---|---|---|---|---|---|
| Under 100,000 | 4,541 | 986 | 5,118 | 1,403 to 16,114 | 12 |
| 100,000 to 499,999 | 7,292 | 723 | 28,906 | 10,427 to 76,481 | 13 |
| 500,000 to 999,999 | 3,338 | 169 | 73,947 | 29,296 to 177,447 | 11 |
| 1,000,000 to 4,999,999 | 2,410 | 140 | 125,980 | 43,640 to 311,600 | 7 |
| 5,000,000 and up | 269 | 18 | 824,217 | 343,237 to 1,421,736 | 7 |
Middle half means the views of the video a quarter of the way up the list and the one three quarters of the way up.
Source: Our own count of sponsored YouTube videos on tech channels, views read November 10, 2026
How often does a sponsored tech video get under 10,000 views?
On channels under 100,000 subscribers, 2,945 of 4,541 videos (65%) did. On channels of 100,000 to 499,999, 1,762 of 7,292 (24%) did.
Above 500,000 subscribers the share falls to 6% or 7%, and on 5,000,000 plus channels 2 of 269 did.
How often does a sponsored video pass 100,000 views?
4% of the videos on channels under 100,000 subscribers did (196 of 4,541), and 20% on 100,000 to 499,999 (1,425 of 7,292).
It is 42% at 500,000 to 999,999 (1,390 of 3,338), 56% at 1,000,000 to 4,999,999 (1,356 of 2,410) and 88% at 5,000,000 and up (238 of 269).
358 of the 17,850 passed 1,000,000 views.
Does a bigger channel get more views per subscriber?
No. The middle video gets about 11 views per 100 subscribers across the 17,850, and 12 or 13 on channels under 500,000, against 7 on channels above 1,000,000.
Views per subscriber fall as channels grow. We hold no prices, so ask each creator for a rate card and divide it by the median for that size.
Can you compare these counts with YouTube Studio?
Compare channel to channel, not year to year, because YouTube changed how it counts a view in August 2026.
“Beginning August 24, 2026, views are counted the moment a video starts to play across all formats, including Shorts, long-form videos (VOD), and live streams.”
read November 10, 2026
Source: YouTube Help, how engagement metrics are counted
Our table leaves out the 2,263 sponsored videos posted after August 10, 2026, which have had less than 90 days.
What should a tech brand ask a creator before booking?
- Ask for the views on the last 10 sponsored videos, and set them beside the median for the channel's size above.
- Expect about 1 video in 4 on a 100,000 to 499,999 channel to land under 10,000 views.
- Ask which minute the read starts in, and for the link to a past video that carried one.
The channels behind the biggest counts are on biggest tech YouTubers page, and our tech influencers by product page ranks the channels by what brands book.