Does a sponsored tech video carry more than one sponsor?
Rarely: 496 of the 20,113 name two or more brands, and 19,617 name one.
Of those 496, 451 name two, 31 name three, 7 name four, and 7 name five or more. Some are tool roundups, like one that names JetBrains, CodeRabbit and five other brands in a single video.
Source: Our own count of sponsored YouTube videos on tech channels, November 10, 2026
How many sponsored videos does a tech channel run in a year?
The middle channel ran 2. The count covers 1,355 channels with a sponsored video between November 10, 2025 and November 10, 2026, and 8,374 videos.
| Sponsored videos in the 12 months | Channels | Videos |
|---|---|---|
| 1 | 502 | 502 |
| 2 to 5 | 510 | 1,525 |
| 6 to 11 | 171 | 1,356 |
| 12 to 23 | 116 | 1,873 |
| 24 or more | 56 | 3,118 |
The 56 busiest channels carry 37% of the videos. 172 channels ran 12 or more, and they carry 4,991 of the 8,374.
How many different brands share one channel?
The middle channel ran reads for 2 brands in the year, and 123 channels ran 10 or more.
| Brands on the channel in the 12 months | Channels |
|---|---|
| 1 | 604 |
| 2 to 3 | 368 |
| 4 to 9 | 260 |
| 10 or more | 123 |
Brand names are counted as we read them, so a brand spelled two ways counts twice.
What does a very busy channel look like?
Daniel Tech & Data ran 392 sponsored videos for 289 brands in the 12 months.
| Channel | Subscribers | Sponsored videos | Brands |
|---|---|---|---|
| Daniel Tech & Data | 645,000 | 392 | 289 |
| Dan Smart Tutorials | 358,000 | 246 | 209 |
| AI Master | 346,000 | 101 | 67 |
| Switch and Click | 1,460,000 | 104 | 63 |
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video description, November 2026
A software tool on a channel like that is one of hundreds, so ask what the channel does to keep a read from sounding like the last one.
What should a tech brand ask a channel before booking?
- Ask how many sponsored videos it ran in the last 12 months. Half of the channels ran 2 or fewer.
- Ask which other brands in your category it ran. Our AI companies page shows how many AI tools share the same tutorial channels.
- Ask for a slot with no other sponsor in the video. 19,617 of 20,113 videos had one.
Brands that stay with one channel for years are on tech YouTubers brands sponsor again.