The headphone and speaker brands, by sponsored videos
Each count is a video whose own text names the brand as its sponsor.
| Brand | Sponsored videos | Channels | Channels booked once | Titles naming the brand |
|---|---|---|---|---|
| Soundcore | 88 | 44 | 28 | 51 |
| Shokz | 34 | 21 | 16 | 27 |
| Tozo | 11 | 8 | 6 | 10 |
| EarFun | 10 | 4 | 2 | 9 |
| Bose | 8 | 4 | 1 | 7 |
| Sonos | 8 | 8 | 8 | 7 |
| JBL | 8 | 5 | 4 | 5 |
| 1MORE | 8 | 5 | 4 | 2 |
| Edifier | 5 | 3 | 2 | 4 |
| Sennheiser | 3 | 2 | 1 | 2 |
By year: 3 in 2021, 15 in 2022, 41 in 2023, 32 in 2024, 41 in 2025 and 51 in 2026 to November 9. Soundcore ran 27 in 2023, 15 in 2024, 15 in 2025 and 26 in 2026. Shokz ran 16 of its 34 in 2026.
Soundcore often sits in videos about other things
37 of Soundcore's 88 titles do not name it. Switch and Click, with 1,440,000 subscribers, ran Soundcore inside a video about putting Linux on a phone, 1,780,149 views, June 2026.
“Thanks to Soundcore for sponsoring this video! I've been using the soundcore Liberty 5 Pro in the office and the ANC is genuinely some of the best I've tried.”
video description, Android 17 sucks. So I put Linux on a phone., June 2026
Shokz goes the other way: 27 of its 34 titles name it, and iJustine, with 7,060,000 subscribers, has the most watched, 2,252,011 views on the OpenFit Pro, January 2026.
Bose bought one burst in 2024
Bose has 8 sponsored videos with 7,552,077 of the 29,106,718 views across all ten brands. 5 of the 8 came between January 17 and February 16, 2024, and the last is May 2024.
Jenna Ezarik, with 910,000 subscribers, has 3 of them, and the channel's QuietComfort Ultra earbuds video from September 2023 has 3,853,488 views.
Review channels run rival brands side by side
22 of the 73 channels ran two or more brands, and 41 ran a single video.
| Channel | Subscribers | Brands it ran | Videos |
|---|---|---|---|
| Picky Audio | 135,000 | Soundcore 11, EarFun 6, Shokz 5, Edifier 3, 1MORE 1 | 26 |
| EL JEFE REVIEWS | 153,000 | Soundcore 10, 1MORE 4, Shokz 1 | 15 |
| Dion Schuddeboom | 196,000 | Shokz 5, Soundcore 4 | 9 |
| Andrew Ethan Zeng | 450,000 | Soundcore 6, Sonos 1 | 7 |
Picky Audio ran its 26 in 17 different months, February 2024 to September 2026, for 5 rival brands.
EL JEFE REVIEWS ran Soundcore in 9 different months, April 2023 to October 2026.
Andrew Ethan Zeng's 6 Soundcore videos have 1,780,976 views.
What a headphone brand can take from this
- Expect to share the channel. Picky Audio ran 5 brands in 17 different months.
- Ask for a slot in a video the channel already planned, the way Soundcore does, or a titled review, the way Shokz does.
- For a launch, plan a burst the way Bose did: 5 videos between January 17 and February 16, 2024.
Which channels each tech brand books is on tech influencers by product, and computer peripheral brands shows the same sharing among keyboards and mice.
Source: Our own count of sponsored YouTube videos and their descriptions, November 9, 2026