The camera and creator gear brands, by sponsored videos
Each count is a video whose own text names the brand as its sponsor. Elgato is counted on our page of computer peripheral brands.
| Brand | Sponsored videos | Channels | Channels booked once | Titles naming the brand |
|---|---|---|---|---|
| Insta360 | 162 | 60 | 33 | 112 |
| DJI | 53 | 33 | 23 | 45 |
| OBSBOT | 39 | 33 | 29 | 10 |
| Hollyland | 28 | 23 | 19 | 10 |
| SmallRig | 18 | 13 | 11 | 10 |
| Opal Camera | 15 | 14 | 13 | 0 |
| Zhiyun | 14 | 10 | 6 | 10 |
| Maono | 11 | 10 | 9 | 3 |
| Neewer | 9 | 6 | 4 | 5 |
| Saramonic | 7 | 7 | 7 | 6 |
Ulanzi has 4, Shure 3 and Godox 2. By year: 1 in 2021, 10 in 2022, 35 in 2023, 61 in 2024, 129 in 2025 and 129 in 2026 to November 9.
Insta360 and DJI reads are titled reviews
112 of Insta360's 162 titles and 45 of DJI's 53 name the brand. Only 10 of OBSBOT's 39 and 10 of Hollyland's 28 do, so most of their reads sit in videos titled for something else.
“A big thank you to Obsbot for sponsoring a portion of this video and for supporting the channel!”
video description, a MacBook accessories video, March 2024
“Big thanks to Insta360 for sponsoring this video by providing me the Ace Pro 2 to test and review. All content and opinions are from my own experiences and tests.”
video description, October 2024
Opal Camera did all 15 of its reads in 2023, on 14 channels, and none after December 2023.
Four channels hold 57 of Insta360's 162
- Roger Seng, 315,000 subscribers: 22 videos in 14 different months, December 2023 to July 2026.
- FlytPath, 580,000 subscribers: 18 in 14 different months, October 2024 to September 2026.
- UFD Tech, 1,510,000 subscribers: 9 in 6 different months, July 2025 to August 2026.
- Ben Claremont, 305,000 subscribers: 8 in 7 different months, April 2022 to August 2023, with 1,702,323 views.
Insta360 booked 33 of its 60 channels once.
Three channels carry rivals side by side
38 of the 153 channels ran reads for two or more of these brands, and 87 ran a single video.
| Channel | Subscribers | Brands it ran | Videos |
|---|---|---|---|
| Roger Seng | 315,000 | Insta360 22, SmallRig 5, DJI 1, Hollyland 1, OBSBOT 1, Saramonic 1, Zhiyun 1 | 32 |
| FlytPath | 580,000 | Insta360 18, DJI 6, Hollyland 2, Saramonic 1, SmallRig 1, Ulanzi 1 | 29 |
| Tamara Gabriel | 92,500 | Hollyland 3, Insta360 2, Neewer 2, Shure 2, DJI 1, OBSBOT 1, SmallRig 1, Saramonic 1, Zhiyun 1 | 14 |
A channel with 92,500 subscribers ran 9 camera brands.
What a camera brand can take from this
- Ask for a review of one model with the brand in the title, the way 112 Insta360 videos do.
- For a microphone or webcam, ask for a slot inside a setup video, the way most OBSBOT and Hollyland reads run.
- Book the same channel again. Roger Seng and FlytPath each ran Insta360 in 14 different months.
The longest camera runs are also on tech influencers by product.
Source: Our own count of sponsored YouTube videos and their descriptions, November 9, 2026