The website builder brands, by sponsored videos
Each count is a video whose own text names the brand as its sponsor. One video carries both Framer and Shopify, so the rows add to 231. Hostinger, with 227 sponsored tech videos, has its own page, Hostinger influencer marketing.
| Brand | Sponsored videos | Channels | Channels booked once | Videos with its code or link |
|---|---|---|---|---|
| Squarespace | 103 | 24 | 8 | 637 |
| Framer | 64 | 25 | 17 | 101 |
| Shopify | 25 | 12 | 6 | 178 |
| Wix | 17 | 10 | 8 | 34 |
| Durable | 9 | 7 | 6 | 21 |
| Webflow | 8 | 8 | 8 | 12 |
| 10Web | 5 | 5 | 5 | 8 |
Squarespace ran 21 in each of 2023, 2024 and 2025, and 18 in 2026 to November 9. Framer ran 1 in 2024, 32 in 2025 and 31 in 2026.
Squarespace books a channel for years
95 of Squarespace's 103 sit on channels that ran it more than once.
- CNC Kitchen, 764,000 subscribers: 18 videos in 17 different months, June 2021 to August 2025, with 9,849,122 views.
- The Linux Experiment, 433,000 subscribers: 18 in 15 different months, August 2023 to August 2026.
- Three Blind Men and An Elephant, 130,000 subscribers: 11 in 9 different months, May 2022 to August 2026.
- Tony & Chelsea Northrup, 1,660,000 subscribers: 8 in 7 different months, June 2025 to September 2026.
All 103 carry a squarespace.com link, and 102 offer 10% off.
Most Squarespace links never say sponsored
Squarespace's link or code is in 637 videos on 86 channels. 103 of them, on 24 channels, call it a sponsor, so 534 use no sponsor word.
Each channel gets its own page: squarespace.com/Chelsea on Tony & Chelsea Northrup, squarespace.com/thisis on This Is and squarespace.com/macaddress on Mac Address. Tony & Chelsea Northrup carry the link in 31 videos, and 8 say sponsored.
“Want your own website? Go to http://squarespace.com/Chelsea & save 10% off your first website or domain”
video description, March 2025
Framer gives each channel a code of its own
Framer booked 17 of its 25 channels once.
- Cognitive Revolution, 45,500 subscribers: 12 videos in 5 different months, November 2025 to March 2026.
- WVFRM Podcast, 534,000 subscribers: 10 in 8 different months, September 2025 to October 2026, with 3,167,167 views.
- Becca Farsace, 215,000 subscribers: 9 in 9 different months, June 2025 to May 2026, with 1,574,768 views.
“Start creating for free and use code COGNITIVE to get one free month of Framer Pro”
video description, November 2025
Becca Farsace's code is BECCA. 21 of Framer's 64 descriptions carry the tag #framerpartner, on 10 channels.
Wix's longest run is yobi321, with 226,000 subscribers: 7 videos in 7 different months, November 2021 to March 2026, and all 7 carry the line Disclaimer: This video is sponsored by Wix.
What a website builder brand can take from this
- Give every channel its own page and code, like Squarespace and Framer.
- Count the links as well as the sponsor lines: 534 of Squarespace's 637 would be missed by the word sponsored alone.
- Book the same channel for years, the way CNC Kitchen carried 18 Squarespace videos in 17 months.
Cognitive Revolution's other sponsor reads, from Tasklet, are on our page of AI apps and the channels that carry them.
Source: Our own count of sponsored YouTube videos and their descriptions, November 9, 2026