How many channels does a typical tech brand use?
One. 4,052 of the 5,619 brands we found sponsoring tech videos have a video on a single channel, and 3,459 of the 5,619 have a single sponsored video.
| Channels the brand used | Brands | Sponsored videos |
|---|---|---|
| 1 | 4,052 | 5,524 |
| 2 | 672 | 1,987 |
| 3 to 5 | 514 | 2,805 |
| 6 to 10 | 195 | 2,370 |
| 11 to 25 | 140 | 3,749 |
| 26 to 50 | 37 | 2,411 |
| 51 or more | 9 | 1,838 |
The 4,052 one channel brands hold 5,524 of the 20,684 videos. Spellings are not folded, so the brand count is an upper bound.
Source: Our own count of sponsored YouTube videos on tech channels, November 10, 2026
How many channels does a brand with a steady budget use?
The more videos a brand runs, the more channels it adds and the more often it reuses each one.
| Brand's sponsored videos | Brands | Median channels | Median videos per channel |
|---|---|---|---|
| 10 to 24 | 248 | 8 | 1.71 |
| 25 to 49 | 88 | 18 | 1.85 |
| 50 to 99 | 33 | 31 | 2.05 |
| 100 or more | 14 | 59.5 | 2.74 |
Only 26 of the 383 brands with 10 or more videos stayed on one channel.
Which tech brands run the widest rosters?
UGREEN has 112 channels, Anker 98 and Hostinger 93.
| Brand | Sponsored videos | Channels | Channels with 2 or more of its videos |
|---|---|---|---|
| UGREEN | 224 | 112 | 34 |
| Anker | 197 | 98 | 37 |
| Hostinger | 227 | 93 | 29 |
| ASUS | 140 | 65 | 27 |
| Insta360 | 161 | 63 | 27 |
| MSI | 141 | 39 | 22 |
MSI puts 124 of its 141 videos on its 22 repeat channels. UGREEN puts 146 of 224 on its 34.
What does a brand with one channel look like?
SilverStone has 68 sponsored videos, all on UFD Tech, in 38 different months from May 2023 to November 2026.
“Thanks to SilverStone for sponsoring! Pick up a TS434U to expand your storage”
video description, December 2025
One channel can carry a hardware brand for years. It also means every sale rides on one audience.
What should a tech brand book first?
- Start with 8 to 10 channels. 248 brands with 10 to 24 videos used a median of 8.
- Re-book the ones that sell. Brands past 100 videos run 2.74 videos per channel.
- Add channels in the same product corner before you widen to a new one.
“After testing, we keep the best creators. Say we run ten in total. After a few months, we keep the best eight and drop the two that didn't work.”
from his answers to brands
Our peripheral brands page and UGREEN page show two of these rosters up close.