The course brands, ranked
Each count is a video whose own text names the brand as its sponsor.
| Course brand | Sponsored videos | Channels | Channel it booked most |
|---|---|---|---|
| Boot.dev | 65 | 36 | Michael MJD, 6 |
| DataCamp | 54 | 27 | Daniel Tech & Data, 10 |
| Coursera | 41 | 25 | SuperHumans Life, 6 |
| Scrimba | 20 | 16 | none above 2 |
| CodeCrafters | 14 | 5 | Talking Sasquach, 7 |
| Udemy | 11 | 1 | Daniel Tech & Data, 11 |
| Educative | 8 | 3 | Fun Fun Function, 5 |
The yearly count was 17 in 2023, 30 in 2024, 77 in 2025 and 68 in 2026 so far. 93 of the 213 sit on channels under 200,000 subscribers.
Boot.dev's top channels are not coding channels
- Michael MJD, with 632,000 subscribers, has run 6 Boot.dev reads since September 2024 on videos about ReactOS, Windows XP, Linspire and OpenPandora.
- GreatScott!, with 2,180,000 subscribers, has run 3, and Switch and Click, with 1,440,000, has run 3.
- 63 of the 65 reads offer 25% off a first payment, and 31 use a link with a promo code named for the channel, like DREAMSOFCODE, SWITCHANDCLICK and GREATSCOTT.
“use my code MICHAELMJD to get 25% off your first payment for boot.dev”
video description, September 2024
CodeCrafters does the same on a hardware hacking channel. Talking Sasquach, with 169,000 subscribers, has 7 of its 14 reads, on videos about a HackRF and laser engraving.
One channel runs five course sites
Daniel Tech & Data, with 640,000 subscribers, has 27 reads: Udemy 11, DataCamp 10, Coursera 4, Boot.dev 1 and Educative 1. All 11 Udemy reads in our data are his, from March 2025 to May 2026.
Marina Wyss, with 157,000 subscribers, has 13: DataCamp 7, Educative 2, Scrimba 2, Boot.dev 1 and Coursera 1.
“This video was sponsored by DataCamp.”
video description, April 2026
On these channels your link sits beside your rivals' links, and the viewer picks.
What a course brand can take from this
- Look past coding channels. Boot.dev's longest run is on a channel about old operating systems.
- Give each creator a code named for the channel, as Boot.dev does, so each read shows what it sold.
- Expect rivals on the same channel. 11 of the 96 channels ran two or more course brands.
- Rebook the channel that is already yours. 14 of Boot.dev's 36 channels ran it more than once, for 43 of its 65 reads.
Our page on AI companies that sponsor youtubers covers the AI apps these channels also carry, and Hostinger influencer marketing shows how a hosting brand booked coding channels month after month.